Essay on Loyalty in Beowulf
Through the noble deeds performed in Anglo-Saxon originated epic, the ideal presentation of loyalty is portrayed through the main character, Beowulf. Since he is such the ideal thane, the failure of other knights to be as extraordinary as Beowulf makes him seem even more faithful and noble. Beowulf was loyal to all of his kin, kingdom, king, country, and his subjects. With this and courage he was a model thane, as well as king, for he was portrayed through the epic as the perfect warrior, and the most idealistic knight of his time.
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As described in the story, Beowulf is fiercely loyal; he has allegiance with all that are not enemies. His king Hygelac, his host, Hrothgar, the king of the Danes, his faithful men that follow and worship him, his kin such as Wiglaf, and the Geatish citizens are all those who he is loyal too in most respects. Through Beowulf's popularity, he could easily overtake either of the two standing kings because of his outstanding courage. He would not dishonor himself by battling himself against a friend, as this would be disloyal. He avenges the death of Hrothgar's close friend as it was viewed during the Anglo-Saxon time period a very noble and loyal thing to do. He also proved loyalty to his subjects by attempting to save them from the harm caused by the dragon, and was equally protecting of the Danes, when he fought against Grendel. When Wiglaf, his cousin, remains by his side when he fights the dragon, Beowulf is loyal to him and grants him the throne as a reward for Wiglaf's unwavering loyalty.
Loyalty played a very important role in Anglo-Saxon culture and life. A persons life was determined by their status and rank in their country. In turn, those who were the loyalist of followers of their ruler received much generosity from that ruler, therefore leading a better life having a better rank. Rulers depended on the loyalty of their subjects and thanes, and without it they would most certainly fall from power. Beowulf worked mostly out of loyalty, he tried to be a servant to his king Hygelac by creating peaceful friendship between the Geats and Danes by defeating Grendel and his mother. Beowulf's unselfishness and unfailing loyalty gave him quite a reputation and much popularity with both the Danes and Geats subjects and their kings.
Reputation is what motivates thanes to be loyal to their rulers. The more courageous acts they performed for their country, the better their reputation and popularity. Therefore their rank in the social ladder would increase as well. The fact that not all thanes could be as courageous and have so many heroic achievements for their countries and rulers is why Beowulf seems so ideal and extraordinary. Beowulf's many achievements told through out the story gives him the appearance of the most faithful of thanes, who has climbed the social ladder not because he has meant to do so, but because he wishes to protect his country and others and give all the credit to its rulers. This sort of behavior gives him a kind and generous nature that can be traced to a kind of chivalry. Chivalry can also be considered a very important role in the creation of a thane's reputation and popularity.
Through Beowulf's chivalry, generosity, friendship, and popularity, all of his kingdom and of others knew him for his heroism and loyalty. Through the epic, he becomes the perfect thane, and is represented and set as a glorified example. Those thanes that can not live up to his standard of excellence are degraded because they are not as noble as Beowulf himself. Beowulf's portrayal of loyalty in the epic story is indeed the theme of the ideal thane.
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...Loyalty is a noble quality that is found not only in human beings, but also in pet animals, such as dogs, horses or elephants. The word 'loyalty' means 'fidelity to law' which is generally applicable in the case of the Sovereign of the State. But in its broader sense, it means one's steadfastness in allegiance to a person or cause, or to one's country or sovereign. Loyalty involves obedience, sacrifice and compassion of the heart. Loyalty is a very broad term which may be applicable in case of one's family, locality or the country. A loyal person is ready to sacrifice even his own life for the sake of his master, friend, relative or the country. A loyal person bears a moral character, honest outlook, and disciplined manners. A truly loyal man cannot be bribed or tempted to deviate from his own path. He is like a stone pillar which is firm and strong to stand any force that may try to penetrate through it. He is absolutely dependable in all circumstances of life. In this world, there are only a few instances of loyal personalities, who are well-known. In those days, some of the kings and emperors were lucky to have certain loyal commanders who fought for their kingdom and saved their masters again and again from the hands of the enemies, even at the cost of their own lives. Loyalty is common among the courageous soldiers and servants. There are also instances of pet animals, such as dogs, horses or elephants, who, out of loyalty, gave their lives for the interest...
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...Importance of Customer Loyalty [Name of Student] [Institution’s Name] The Importance of Customer Loyalty Introduction Creating and retaining loyal customers is significant to the profitability of any business. Every supplier wants to maximize his profitability by creating and retaining potential customers. This assignment strives to understand the importance of customer loyalty in technology management. Discussion Customer loyalty can be reflected through measuring the management’s success in creating and retaining long term interaction with customers. Customer loyalty is significant to running a profitable business. However, this loyalty may be company specific or product specific. For this purpose, I researched a famous social networking website, facebook. Facebook’s management is able to efficiently create and retain its potential users. Facebook enhanced its brand loyalty by continuous improvement in the features and layout of the web page. Therefore, it is still drawing more and more potential customers, even today. Customer Loyalty is Linked to Competitive Advantage Loyal customers need to be targeted by a company’s thoroughly advocated retention program; as such customers tend to give more loyalty to the company. The company’s retention program may include interactive sessions with the customers by regularly communicating them the ideas to contribute towards the enhancement of the products. This opportunity will enhance customer loyalty, which......
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...1. Which of these self-described brand-loyal informants would you consider to be the most loyal? Which is the least loyal? Rank the seven informants in terms of their brand loyalty. 1. Wendy Wendy was a manager and she doesn’t take price into consideration. Still with this approach she always stick with dunkin donuts and not only this, she used to recommend the same to her friends. She was highly satisfies with the brand and had a collection of mugs and other things from the same brand. She had a view of long term relation with this brand and was not looking for a change. 2. Pamela Her purchase history with Gevalia is 90% she is very satisfied with the service and also has good words of mouth for this brand amongst his friends. She purchases other products that are not coffee from Gevalia. But she had a history of many different brands in last 15 years. She also reflected the tendency of going to another place for fast service. She also reduced from 30 cups a day to 2 cups a day. 3. Frank Has a good consumption but also focusses on the price. Despite the fact that he had good sequence of purchases he is very likely to be carried away by other brands using different promotional strategies. 4. Ann Is presently satisfied with her brand but her consumption and purchase history has very low weightage in it. She lacks words of mouth for her brand amongst her friends. She is also sensitive to price as frank because of which it is likely that she would go with another...
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...Customer Loyalty in Indonesia (study case Honda beat and Telkomsel) Nur Endah Lizarifin Customer Loyalty Customer loyalty is the result of consistently positive emotional experience, physical attributebased satisfaction and perceived value of an experience, which includes the product or services. Customers exhibit customer loyalty when they consistently purchase a certain product or brand over an extended period of time. As an example, many customers stick to a certain travel operator due to the positive experiences they have had with their products and services. Customer loyalty is the key objective of customer relationship management and describes the loyalty which is established between a customer and companies, persons, products of brands, the individual market segments should be targeted in terms of developing customer loyalty. Four different reasons for loyalty should be promote Psychological Customer might also developing a sense of loyalty to a certain person working for a company. People can build up a good relationship with a bank advisor they have known for several years and who has always fulfilled their expectations. The fact that people develop a sense of loyalty can be described as a psychological reason to stick to a specific product. Economic In business to business markets, it might also be possible that customer loyalty results from the fact that switching to another company would lead to the company facing economic disadvantages. In this case,......
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...Loyalty Loyalty is a noble quality that is found not only in human beings, but also in pet animals, such as dogs, horses or elephants. The word 'loyalty' means 'fidelity to law' which is generally applicable in the case of the Sovereign of the State. But in its broader sense, it means one's steadfastness in allegiance to a person or cause, or to one's country or sovereign. Loyalty involves obedience, sacrifice and compassion of the heart. Loyalty is a very broad term which may be applicable in case of one's family, locality or the country. A loyal person is ready to sacrifice even his own life for the sake of his master, friend, relative or the country. A loyal person bears a moral character, honest outlook, and disciplined manners. A truly loyal man cannot be bribed or tempted to deviate from his own path. He is like a stone pillar which is firm and strong to stand any force that may try to penetrate through it. He is absolutely dependable in all circumstances of life. In this world, there are only a few instances of loyal personalities, who are well-known. In those days, some of the kings and emperors were lucky to have certain loyal commanders who fought for their kingdom and saved their masters again and again from the hands of the enemies, even at the cost of their own lives. Loyalty is common among the courioageous soldiers and servants. There are also instances of pet animals, such as dogs, horses or elephants, who, out of loyalty, gave their lives for...
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...FINAL PROJECT BRAND LOYALTY Submitted By: Muhammad USMAN Mc070400252 Session 2007-2009 17-04-2009 Submitted To: Project Management Department MKT-619 Department of Management Sciences, Virtual University of Pakistan i DEDICATION I would like to dedicate this project to my respected Khawaja Saleem Warsi who made me able to enter to join MBA Program; He was a Professor in Government Islamia College, Karachi. His kind encouragement, help, and motivation has been supporting me at every stage during MBA, This kind Professor has always step by step with me when ever I faced problem during Study. ii ACKNOWLEDGEMENT Start with the name of ALLAH who is very beneficiary and merciful. I am very Grateful to Almighty ALLAH Who Gave me a Power to research and write on this report. After that I am very Grateful to My respected elder Khawaja Saleem Warsi who made me able to enter in MBA Program, than my guardian, my kind Instructor of Final Project (MKT-619) Whose Guidance and instruction Helped and encouraged me at every Stage of this Project. I will ever memorize this Great personality. I am also Grateful to my honest and sincere friends who provided me suggestions when ever I needed iii EXECUTIVE SUMMERY The background of the project is to analyze Brand loyalty of Toyota Corolla and Honda City Cars that success in the Car Market. I will find out the reasons and factors those make them strengthen and Strong position in the market for that I decided to work on......
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...Loyalty is like a shadow it’s something that’s with you all of the time, but sometimes it’s hidden. Most people don’t show their loyalty hidden, but loyalty is something that’s not supposed to be hidden .To me loyalty is when someone is there for someone else. Loyalty is a characteristic many people should strive to have; it earns the trust and respect of many. A loyal person would never be able to fail someone because they are trustable. Loyalty is everywhere and there are many different kinds of loyalty. Loyalty to strangers is one of the many different kinds of loyalty. We have all showed loyalty to strangers at least once. When people follow rules somewhere either at school, work etc. This shows loyalty. Loyalty doesn’t only earn the respect of someone, but being loyal to a stranger show that you respect them even if you don’t know them. When we follow rules at some place it shows we are staying honest to the rules and the rule makers. Our honesty shows loyalty. Another type of loyalty is to friends. We all have friends, but there are many components to being loyal to your friends. When your friends tells you something and they expect you to keep it a secret, keeping this a secret shows loyalty. Not keeping the matter a secret will show disloyalty. Disloyalty will lose a friend’s trust and it will be really hard to regain a friend’s trust when it’s been lost. When a secret, which is supposed to be kept, gets out the friendship itself is in danger of breaking. Helping......
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...Loyalty In Richard Russo’s novel Straight Man the theme of high and low loyalty in different characters plays an influential role throughout the novel. By high loyalty I mean a person who stays loyal to someone whom he or she loves, no matter what. By low loyalty I mean a person who does not stay loyal to people they are with and try to not reveal their disloyalty. We see characters of both types in Russo’s novel. We see characters who are loyal and we also the characters who are not loyal. Some characters in Straight Man show extremely high loyalty to people they love while other characters show extremely low loyalty. The main character Hank and his mother, Mrs. Devereaux, are very good examples of loyal people. Hank stays loyal to his wife Lily but he always has fear that his wife is not loyal to him and that she is having an affair. The reason why Hank thinks this way is caused by his father’s disloyalty when he left Hank and his mother when he was a little boy. He has a fear that Lily might leave him too one day. These thoughts that Hank has about his wife are wrong and shows his childhood trauma. That trauma caused him to lose his faith in other people, even to his wife. Even though that Hank tries to flirt with another woman he never thought of having an affair with her, which makes him a loyal person. Hank’s mother, on the other hand, even stays loyal to her betrayer husband who left her and her son and never came back for years. She thinks that he will come back and...
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...CHAPTER 1 INTRODUCTION 1.1 Introduction and objectives The consumer brand relationship depends on largely on the successful establishment of the brand meaning. In highly competitive markets brand loyalty generates numerous benefits like erecting barriers to competitors, generating greater sales and revenues, reducing customer acquisition costs, and inhibiting customers' susceptibility to marketing efforts of competitors (Knox and Walker, 2001; Rundle-Thiele and Mackay, 2001). The primary objective of this research is to select three brand loyalty influences (from the twelve) in the article by Moola and Bisschoff (2014) then motivate why the three can be grouped together logically. The secondary objectives are to: * Expand on Moolla's questions by doing a literature study on three brand loyalty influences selected. * Select a company / product of choice to apply questionnaire to * Analyse the data at least on inferential statistical level * Indicate expected outcomes the results will provide * Interpret the results and write a short report on what the data tells you * Apply result to management and managerial decision-making to show the advantage of the analysis. Figure 1.1: The conceptual model Adapted from Moolla (2010:197) 1.2 Hypotheses The following hypotheses were tested in order to assist in meeting the research objectives: H1: There is a relationship between customer satisfaction and customer trust when purchasing a home......
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...UNIVERZITET U SARAJEVU EKONOMSKI FAKULTET U SARAJEVU [pic] BRAND LOYALTY GRAD PAPER CONTENTS: BRAND LOYALTY 1 CONTENTS: 2 INTRODUCTION 3 The concept and definition of Brand 4 Brand Building Activities 6 Brand Loyalty 7 The definition of Brand Loyalty 7 The concept of Brand Loyalty 10 Factors of brand loyalty 20 1.Brand awareness 21 2.Perceived quality 21 3.Brand personality 22 4.Brand identity 22 Brand equity 24 MEASURES OF BRAND LOYALTY 25 Conclusion: 34 REFERENCES: 35 NOTES: 36 Abstract: Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand loyalty, perceived quality, brand associations, and others, underlie brand equity. A successful brand strategy must be based on creating brand loyalty. For achieving this goal consumers must be classified on a loyalty basis, while marketing strategies and mixes must be shaped accordingly. INTRODUCTION The success of a firm depends largely on its capability to attract consumers towards its brands. In particular, it is critical for the survival of a company to retain its current customers, and to make them loyal to the brand. Brand loyal consumers reduce the marketing costs......
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...Loyalty is like a shadow it’s something that’s with you all of the time, but sometimes it’s hidden. Most people don’t show their loyalty hidden, but loyalty is something that’s not supposed to be hidden .To me loyalty is when someone is there for someone else. Loyalty is a characteristic many people should strive to have; it earns the trust and respect of many. A loyal person would never be able to fail someone because they are trustable. Loyalty is everywhere and there are many different kinds of loyalty. Loyalty to strangers is one of the many different kinds of loyalty. We have all showed loyalty to strangers at least once. When people follow rules somewhere either at school, work etc. This shows loyalty. Loyalty doesn’t only earn the respect of someone, but being loyal to a stranger show that you respect them even if you don’t know them. When we follow rules at some place it shows we are staying honest to the rules and the rule makers. Our honesty shows loyalty. Another type of loyalty is to friends. We all have friends, but there are many components to being loyal to your friends. When your friends tells you something and they expect you to keep it a secret, keeping this a secret shows loyalty. Not keeping the matter a secret will show disloyalty. Disloyalty will lose a friend’s trust and it will be really hard to regain a friend’s trust when it’s been lost. When a secret, which is supposed to be kept, gets out the friendship itself is in danger of breaking.......
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... Topics on: Measuring customer LOYALTY (NOKIA) Presented To- Nehal vanjani Presented By –Joly Costa Introduction The primary purpose of a business or organizations is to generate value and satisfy the need and demands of customers. The market totally depends on customer, they enjoy the whole decision making process along with deciding the fate and presence of organizations. The research aims at highlighting and investigating the concept of customer satisfaction that is associated with the success of organizations. It is often believed that the success of an organization can be analyzed through its customers. Now a day’s customer oriented marketing strategy or service providing methods are used wide so that customer oriented service can be provided. Customer loyalty can be defined as the strength of the relationship between an individual's relative attitude and repeat patronage with a supplier. It is a self-reinforcing system in which the company delivers superior value consistently to find and keep high-quality customers, (and, where applicable, employees). The economic benefits of high customer loyalty are measurable. When you consistently deliver superior value and win customer loyalty, market share, revenues and profitability all go up, and the cost of acquiring new customers goes down. clear and structured new customer induction scheme will boost customer loyalty and retention, increase the frequency of purchase and raise the dollar value of each transaction and......
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...Abstract The Study of Customer Loyalty Factors in the Mobile Telecommunications Industry in China This article is a study of Chinese telecommunications service customer loyalty factors and the impact of the internal mechanism. The industry empirical study reveals the communications services industry, the impact factors of customer loyalty, and the interaction between these factors mechanism. With the increasingly fierce market competition and increase costs for customers, cultivate and maintain long-term customer loyalty is a business enterprise can be an important factor. On the one hand, enterprises have to get a good income, in addition to the core technology and improving product quality, but customer satisfaction, service quality and Enterprise Image will to some extent affect on customer loyalty, loyal customers are the main profit source. On the other hand, when supply exceeds demand in the market environment, the cost to acquire new customers than to maintain existing customer costs, but the profit contribution of new customers is far less than the original customer. Finally, the loyalty of customers through word of mouth to bring new business customers. Therefore, the development of customer loyalty strategies, research customer needs and maintain long-term two-way interaction with the customer relationship business and academia has been the focus of attention. Customer loyalty in the communications industry, more and more attention, is the communications......
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